Attraction proudly announces the appointment of Julie Normandin as Vice President, Development and Creation, and Rémi Aboussouan as Vice President, Digital and Communications.

This latest announcement reflects the company's ongoing commitment to the professional growth and career development of its employees.

With Attraction for over a decade, Julie Normandin’s innovative ideas and unparalleled creative collaboration have led to dozens of commissions in Quebec, some of which have gone on to international success. As the newly-appointed Vice President, Development and Creation, she will be in charge of working with creative and broadcasters to develop tailor-made productions for audiences. With her keen eye for viable formats, she will play a major role in Attraction's growth in English-speaking Canada and International markets.

 “Julie's career is truly inspiring, having carved out her place in recent years as a true industry leader," says Richard Speer, President of Attraction. From a personal point of view, it's always special to see someone at the very beginning of her career, and to have a front-row seat to admire her exceptional development. Julie has Attraction stamped on her heart, and I'm convinced she'll help us thrive for a very long time to come!”

Since joining Attraction in 2016, Rémi Aboussouan has become a leading expert in the digital world. In addition to heading the Attraction Numérique group, he also oversees the digital strategy for Attraction's productions, in collaboration with the broadcasters. He is responsible for the company's communications as well. He holds an Executive Master's Degree in Media and Digital Management from Sciences Po Paris, and has held important positions at TVA and NATIONAL Public Relations.

In his new role as Vice President, Digital and Communications, his in-depth knowledge of discoverability, monetization and digital strategies will further develop digital markets for Attraction productions.

Both appointments are part of Attraction's strategy to promote and recognize internal talent, while strengthening its executive team with visionary leaders. Attraction is committed to investing in the professional growth of its employees and fostering a culture of innovation, collaboration and excellence.