Who We Are


With a B.A.A. in finance from the Université Laval and a law degree (LL.B) from the Université de Montréal, Richard Speer founded Attraction in 2002. Today the head of a leading company with recognized expertise in television and film – advertising production, distribution, content delivery and radio broadcasting –, Richard Speer undeniably possesses the qualities of inspirational leaders who surround themselves with others who share their vision and their passion for their profession. 

Since its creation in 2002, Attraction and its divisions have some 3,000 advertising campaigns for such major companies as the National Bank, Coca-Cola, Hyundai and Rogers; 5,000 hours of television productions; 13 feature films; and 50 digital projects to their credit. 

In addition to his responsibilities at Attraction, Richard Speer has been the President of the Academy of Canadian Cinema and Television in Quebec since 2012. A member of the Cercle des Présidents du Québec, the Young Presidents’ Organization (YPO) (he was President of the Quebec chapter from 2011-2012), Richard Speer won the Young Entrepreneur of Quebec 2013 Artista contest sponsored by the Jeune Chambre de commerce de Montréal and was named EY Entrepreneur of the Year in 2014.


Executive VP, Finance & Administration, CFO
A dynamic manager with nearly 20 years of experience in the communications industry, working for the likes of Télémédia, Astral and Bell Media, acting mainly as Vice President, finance and operations. Since March 2015, he has served as Executive VP, Finance for Groupe Attraction. 

He is recognized for his entrepreneurial spirit, decision-making abilities, resilience, leadership and ability to work in teams. His areas of expertise are in strategic functions, which include mergers and acquisitions, business integration, strategic planning and performance management.

Jean-Francois Lorrain holds a Bachelor of Business Administration from the Université du Québec à Montréal (UQAM), with a specialization in financial accounting. He is also a member of the Ordre des comptables professionnels agréés du Québec (CPA). Since 2015, he is also co-chair for the 24h of Tremblant charity event, whose mission is to help children in need.