A key player in Quebec’s media and entertainment industry for over a decade, Attraction employs over 200 artists, creators and performers who work in television, film, advertising, distribution and emerging media.



Attraction (noun)

A force mutually acting on two bodies or entities, drawing them together.

Unifier of Talent

A truly innovative model in the media industry and entertainment in Québec since 2002, Attraction aims to establish a truly creative synergy within its group. To achieve its goal, Attraction identifies, unifies and brings together the talents generators of content for television, film, and advertising in traditional and emerging media.

Creative Collective

The companies that are part of Attraction distinguish themselves with the complementary and uniqueness of their skills, which conveys into a recognized presence in creation and production of advertising, a leading position in film and television, an expertise in international co-production, and distribution.

Strategic Partner

Reputed for possessing excellent resources in media and entertainment, Attraction acts as a strategic partner in the creation, promotion and broadcast of content.




With a B.A.A. in finance from the Université Laval and a law degree (LL.B) from the Université de Montréal, Richard Speer founded Attraction in 2002. Today the head of a leading company with recognized expertise in television and film – advertising production, distribution, content delivery and radio broadcasting –, Richard Speer undeniably possesses the qualities of inspirational leaders who surround themselves with others who share their vision and their passion for their profession. 

Since its creation in 2002, Attraction and its divisions have some 3,000 advertising campaigns for such major companies as the National Bank, Coca-Cola, Hyundai and Rogers; 5,000 hours of television productions; 13 feature films; and 50 digital projects to their credit. 

In addition to his responsibilities at Attraction, Richard Speer has been the President of the Academy of Canadian Cinema and Television in Quebec since 2012. A member of the Cercle des Présidents du Québec, the Young Presidents’ Organization (YPO) (he was President of the Quebec chapter from 2011-2012), Richard Speer won the Young Entrepreneur of Quebec 2013 Artista contest sponsored by the Jeune Chambre de commerce de Montréal and was named EY Entrepreneur of the Year in 2014.


Executive Vice-President, Finance & Administration, CFO
A dynamic manager with nearly 20 years of experience in the communications industry, working for the likes of Télémédia, Astral and Bell Media, acting mainly as Vice President, finance and operations. Since March 2015, he has served as Executive VP, Finance for Groupe Attraction. 

He is recognized for his entrepreneurial spirit, decision-making abilities, resilience, leadership and ability to work in teams. His areas of expertise are in strategic functions, which include mergers and acquisitions, business integration, strategic planning and performance management.

Jean-Francois Lorrain holds a Bachelor of Business Administration from the Université du Québec à Montréal (UQAM), with a specialization in financial accounting. He is also a member of the Ordre des comptables professionnels agréés du Québec (CPA). Since 2015, he is also co-chair for the 24h of Tremblant charity event, whose mission is to help children in need.


Chief Revenue Officer
Carl made his mark in advertising and marketing with the creation of ZOOM Media. With an innovative and hard-hitting concept, the company quickly became the largest display network in North America. He then founded the advertising agency AMEN, whose mission was to upset communication through creation.

Man with multiple projects, his passions and his instinct push him to co-found Cycle Régis, RaccoonSkis.com and Microbrasserie Siboire, three well established companies that have found their audience thanks to their current brand image and the quality of their products.

As Chief Revenue Officer at Attraction since 2017, Carl puts his creativity and experience forward to offer brands a new business proposition. A comprehensive content offer that integrates all of the company's business units to deliver advertiser-specific content marketing. Passionate and formidable cyclist, on the road as in business, Carl prefers to be at the front of the pack!





200-5455 de Gaspé Ave.
Montréal (Québec)
H2T 3B3

Mon – Fri, 9am – 5pm

T: +1 514 846 1222
E: info@attraction.ca