Attraction proudly announces the appointment of Julie Normandin as Vice President, Development and Creation, and Rémi Aboussouan as Vice President, Digital and Communications. This latest announcement reflects the company's ongoing commitment to the professional growth and career development of its employees. With Attraction for over a decade, Julie Normandin’s innovative ideas and unparalleled creative collaboration have led to dozens of commissions in Quebec, some of which have gone on to"…"
Attraction announces an important deal with content powerhouse Banijay for the international distribution of its brand-new hit format Love is a Highway (Coeur de trucker) following its selection by Fresh TV at MIPTV. Love is a Highway is a heartwarming dating reality format that follows single truckers on a unique road trip to find love. The show, commissioned by Canada’s TV5-UNIS TV, combines romance, travel and adventure as contestants embark on a journey across stunning"…"
MONTREAL, December 14, 2022 - Attraction is proud to announce that Richard Jean-Baptiste has joined its team in the newly created role Vice President, Development and Innovation/Executive Producer. Jean-Baptiste, a renowned producer in the creative industry for over 15 years, is tasked with growing Attraction’s content slate across French and English markets, within Canada and across the globe, by seeking out new and innovative business models and opportunities. Previously a partner at"…"