A key player in Quebec’s media and entertainment industry for over a decade, Attraction employs over 350 artists, creators and performers who work in television, film, advertising, radio broadcasting, distribution and emerging media.




Attraction (noun)

A force mutually acting on two bodies or entities, drawing them together.

Unifier of Talent

A truly innovative model in the media industry and entertainment in Québec since 2002, Attraction aims to establish a truly creative synergy within its group. To achieve its goal, Attraction identifies, unifies and brings together the talents generators of content for television, film, advertising, and radio in traditional and emerging media.

Creative Collective

The companies that are part of Attraction distinguish themselves with the complementary and uniqueness of their skills, which conveys into a recognized presence in creation and production of advertising, a leading position in film and television, an expertise in international co-production, distribution, and more recently, in radiobroadcasting.

Strategic Partner

Reputed for possessing excellent resources in media and entertainment, Attraction acts as a strategic partner in the creation, promotion and broadcast of content.





With a B.A.A. in finance from the Université Laval and a law degree (LL.B) from the Université de Montréal, Richard Speer founded Attraction in 2002. Today the head of a leading company with recognized expertise in television and film – advertising production, distribution, content delivery and radio broadcasting –, Richard Speer undeniably possesses the qualities of inspirational leaders who surround themselves with others who share their vision and their passion for their profession. 

Since its creation in 2002, Attraction and its divisions have some 3,000 advertising campaigns for such major companies as the National Bank, Coca-Cola, Hyundai and Rogers; 5,000 hours of television productions; 13 feature films; and 50 digital projects to their credit. 

In addition to his responsibilities at Attraction, Richard Speer has been the President of the Academy of Canadian Cinema and Television in Quebec since 2012. A member of the Cercle des Présidents du Québec, the Young Presidents’ Organization (YPO) (he was President of the Quebec chapter from 2011-2012), Richard Speer won the Young Entrepreneur of Quebec 2013 Artista contest sponsored by the Jeune Chambre de commerce de Montréal and was named EY Entrepreneur of the Year in 2014.

Executive Vice-President, Finance & Administration, CFO
A dynamic manager with nearly 20 years of experience in the communications industry, working for the likes of Télémédia, Astral and Bell Media, acting mainly as Vice President, finance and operations. Since March 2015, he has served as Executive VP, Finance for Groupe Attraction. 

He is recognized for his entrepreneurial spirit, decision-making abilities, resilience, leadership and ability to work in teams. His areas of expertise are in strategic functions, which include mergers and acquisitions, business integration, strategic planning and performance management.

Jean-Francois Lorrain holds a Bachelor of Business Administration from the Université du Québec à Montréal (UQAM), with a specialization in financial accounting. He is also a member of the Ordre des comptables professionnels agréés du Québec (CPA). Since 2015, he is also co-chair for the 24h of Tremblant charity event, whose mission is to help children in need.

Executive Vice-President and COO
The worlds of media and business have been a playground for Sylvain Chamberland since 1988.

Formerly President of Radiomédia, General Manager at TVA, Chief Information & Current Affairs Officer at Radio-Canada, Vice-President of Business Development at Québécor Média, and General Manager of the QMI Agency, it was in 2011 that Sylvain Chamberland and Richard Speer joined forces to launch Attraction Radio. In less than 6 years, Attraction Radio acquired 15 stations and successfully carved out its place among the three largest regional radio broadcasters in Quebec.

Sylvain Chamberland's determination and leadership led him to win the "Manager of the Year" award in 2003, granted by the School of Management Sciences at UQAM. In September 2016, Richard Speer appointed him to Executive Vice-President and Chief Operating Officer of Attraction Media to enhance the group's efficiency and profitability, while continuing to operate in an environment that promotes talent, creativity and entrepreneurship.

In October 2016, Sylvain Chamberland was re-elected, for a third year, to the position of President of the French-Speaking Regional Radio Association. He also sits on the board of CEOs for the Canadian Association of Radio Broadcasters and on the board of directors of the Musicaction Foundation.

Without forgetting his participation, since 2015, in the Forces Avenir Gala as a member of the Grand Jury and his recent adherence to the Advisory Committee of the Children's Wish Foundation. It is through his constant involvement that this seasoned entrepreneur wants to share his passion for media, both for Attraction Radio and for the entire Attraction Media group.







5455 de Gaspé Ave.
Suite 805
Montréal (Québec)
H2T 3B3

Mon – Fri, 9a – 5p

T: +1 514 846 1222
E: info@attraction.ca